Brochures

• Definition ==> Abrochure is a paper containing descriptive or advertising material

• content  ===> A brochure contains more information about company, product, service, etc

• Purpose ===> Most brocures aim to advertise their company, product, service. A customer of the company, product, and service will read the brochure to see if the company, product, and service can help them solve the problem

• Brochure and pamphlet ===> A brochure is almost similar with pamphlet or booklet. pamphlet is an unbound printed publication with no cover or with a paper cover (booklet)

• How to make Brochure ??

1. Put a marketing message on the cover (if there is a cover) . if you can clearly and creatively express the main benefit, so much the better.

1. Show the benefits. Use words that sells and put them in your headlines and subheads.

1. Be persuasive. Use words that sells and put them in your headlines and subheads.

1. Use the second person.

1. write in a logical order

1. don't forget to give photos or ilustrations.

1. tell the readers ho to buy or order from you.

Don't be a passive reader .. :)